The time for mobile marketing has come. The mobile marketing industry has achieved exponential growth year after year since it first appeared in the early 2000s. And most companies are taking notice. According to the Mobile Marketing Association, approximately 89 percent of major brands are expected to engage in mobile marketing by the year 2008. Mobile marketing is something most companies and marketers can no longer ignore. Here are just some of the benefits of mobile marketing:

1.) Excellent reach. Mobile marketing makes content downloads and media products more accessible to consumers than ever before. In the US, mobile devices have become so ubiquitous that they now surpass the Internet and television in terms of customer-reach. Mobile marketing allows companies to connect to a very broad base of consumers.

2.) More targeted. Mobile marketing, like many of the most effective marketing strategies, requires customer participation and consent in the form of opt-in subscriptions. As a result, marketing messages reach a much more targeted audience than conventional advertising. The result is a demonstrable increase in marketing efficacy.

3.) Cost-effective. Despite the use of cutting-edge technology, mobile marketing can actually be more affordable compared to other advertising methods.