SMS marketing is emerging as an important tool for companies who wish to promote their brands. Many companies today are now realizing how effective text messaging is in increasing brand loyalty or advertising new products. There are numerous other benefits to SMS marketing which do exist in other marketing methods. Here are a few:

1.) Response rates. SMS marketing has response rates that surpass other forms of advertising. Over 90 percent of all text marketing messages are read, and almost 15 percent respond to such marketing. This response rate is almost double the performance of direct mails.

2.) Enhanced brand-retention. SMS marketing provides advertisers with a wealth of SMS applications that enhance user interaction. These ultimately lead to more engaging experiences that enhance the advertising message. Applications include competitions, polls, voting, coupons and much more.

3.) Easy and fast. SMS marketing campaigns are actually quite simple to manage. Most campaigns consist of short text messages. SMS marketing campaigns and subsequent user responses occur in real-time. Companies have more time for their business and less time doing marketing.